Our story begins in Brasil, where Jo grew up embraced by the warmth of the sun and the rhythm of the ocean. The gentle strength of a father whose love shaped two sisters became the heart behind JO SWIM. From those roots—deep in family, nature, and culture—our brand came to life.

We create refined, timeless swimwear crafted in Brasil, inspired by the effortless beauty and authenticity of our homeland. Each piece carries the essence of our father’s spirit: pure, understated, meaningful, and made to last.

Our mission is simple yet deeply personal: to design swimwear that nurtures confidence and celebrates self-love, so every woman feels held, beautiful, and completely herself—whether she’s by the sea, in the sun, or wherever life takes her.